Are Your Leads Pulling Weight or Just Filling Space
You’ve got a list. Names, emails, maybe even phone numbers. On paper, it looks impressive—dozens, hundreds, maybe thousands of potential clients. But here’s the question that cuts deeper than a conversion rate: Are your leads actually working for you? Because if they’re just sitting there, unresponsive, unengaged, and unconverted, they’re not leads. They’re clutter. A […]