B2B BUYING BEHAVIOR The B2B marketplace has seen a lot of change in the past three years. The COVID-19Pandemic altered the business landscape, forcing companies to adopt virtual sales andsafe contact production methods while cutting spending. During the same period, theworkforce shifted. The Millennial generation is now the up-and-coming management.For manufacturers, it’s been a roller […]
Disruption often opens the door for opportunity. No one knows what the long-term result of the Coronavirus will be on the market. While some manufacturers are tempted to retreat in the face of unforeseen challenges, the best way to stay competitive might be to do things a little differently than you have in the past […]
Your company’s growth depends on continuous increases in sales, but it takes a considerable amount of time and resources to build an effective sales network. Training a direct sales representative to understand your industry, products, geographic territory, and establish relationships with the type of key target accounts you want to do business with can take […]
Building the right sales network for your business is maybe the most important process any company engages in. The quality of your sales channels determines what customers your business has exposure to and how quickly you get in front of them. Most manufacturers are great at manufacturing but when it comes to constructing the best […]
Industrial packaging manufacturing is about much more than building crates. Or at least it should be. Industrial packaging companies should be a partner with businesses. The packaging company should offer inexpensive standard services as well as options for customizable packaging. The packaging company should also help businesses streamline the shipping process and come up with […]
You have worked hard to develop your brand’s software. Perhaps you have created a proprietary piece of programming for on-line education, developed a platform to run an off-shore oil rig, or designed a SAAS (software-as-a-platform) for the next cloud-based bank. Whatever it is that you have developed you now need to tell the world about […]
In this new normal, companies are using the cost-saving tool of outsourcing. Companies are outsourcing everything from payroll and Human Resources to customer service and help desks. Many companies are also outsourcing their sales force. An industrial manufacturers’ representative is an outsourced salesperson or agency that will represent you, the manufacturer, to wholesale or resale […]
When it comes to a sales force, businesses have options. The business can maintain and support an in-house sales team, or the business can hire a commercial manufacturers sales representative. Hiring, training, and managing a full-time, in-house sales force is time consuming and a waste of a company’s resources. A business is much better off […]
