Your company’s growth depends on continuous increases in sales, but it takes a considerable amount of time and resources to build an effective sales network. Training a direct sales representative to understand your industry, products, geographic territory, and establish relationships with the type of key target accounts you want to do business with can take years to yield results. There is a better way!
A great many manufacturers throughout the world have decided to outsource their sales function to decrease the time it takes to see results and take advantage of the benefits manufacturer’s representatives provide.
- Industry expertise. Most manufacturers’ representatives have 15+ years experience in the industry and many worked for an industry-based company prior to going out on their own as a manufacturer’s rep. Most reps are industry experts in their niche and understand a wide variety of products in that niche because they rep multiple complimentary product lines. Industry product and service sales are all they do and they know how to quickly get to the decision-makers that are most likely to buy your products.
- Frees up your time. Manufacturer’s representatives need less management and direction from you than a direct sales representative. They are already operating in the industry, understand the products and can quickly grasp the nuances of your product. Manufacturer’s representatives have already established relationships in a specific geographic territory. With a minimum of product training and understanding of your sales goals, they can product results. Outsourcing the sales function frees you up to focus on managing your business.
- Faster market penetration. Manufacturer’s representatives with complimentary product lines in your industry can quickly bring your product or service to market. They have already done the work necessary to establish a sales relationship with the right person in the target accounts in your industry in their geographic territory. If you are planning to introduce a new product into the market, you need an industry professional that already has experience in consultative selling and a well established base of target accounts in your industry to make that product launch a success.
It could take years to find the manufacturer’s representatives that have the right experience, in the right industry, and the resources to represent your company. Fortunately, Ardent has already done the legwork for you.
ARDENT has decades of experience building sales networks of manufacturer’s reps for manufacturers and distributors all over the world.
Ardent has the most comprehensive database of manufacturer’s representatives in industrial and commercial industries in the U.S., Canada, and Mexico. We continuously add new representatives to broaden our geographic and product reach. Our multiple tiers of service provide you high ROI by connecting you with manufacturer’s reps that have access to target accounts that will help grow your business.